We investigated the systematic evolution of the structural and electronic properties of Li x WO3 films induced by Li-ion electrochemical reactions. Chronoamperometric Li-ion intercalation could control the Li content up to x ~ 0.5. The resistivity decreased abruptly with increasing x, and the films underwent an insulator-to-metal transition (IMT) within a range of 0.2 < x < 0.24, which was consistent with the IMT of cubic Na x WO3. X-ray diffraction analyses revealed the coexistence of tetragonal and cubic phases across the IMT, suggesting that the alkaline ion content was the primary factor in the metallic conductivity of the ReO3-type WO3 system.