@inproceedings{CTT100658146,
  author = {Timo Rintamaki and Lasse Mitronen and Kyoichi Kijima},
  title = {Exploring mobile value creation in retail  experience},
  booktitle = {Proceedings of the 2013 Forum},
  year = 2013,
}

@inproceedings{CTT100658148,
  author = {Kyoichi Kijima and Timo Rintamaki and Lasse Mitronen},
  title = {Value Orchestration Platform and Value Co-Creation Process: A Hierarchical Service Systems Model and its Implications},
  booktitle = {Proceedings of the 2013 Forum},
  year = 2013,
}